About us

Growing Together

For 35+ years, SOS Software Service has been an owner-led software distributor. With a strong network of partners, resellers and MSPs, we’re large enough for reliability and long-term partnerships. And flexible enough to respond quickly to market changes.

“As an owner-led company, we make decisions quickly and without red tape. You won’t get cookie-cutter answers. Instead, you’ll have a point of contact who understands your business. And who will stay with you for as long as you do.”

Philipp Niemann

Managing Director

Philipp Niemann

Managing Director

“To vendors, we’re more than just another sales channel. We know most of our resellers, system integrators and MSPs through years of close collaboration. We’re opening up this network to you so that your solution isn’t just listed, it’s actually sold.”

Alexander Wacker

Managing Director

WHAT SETS US APART

Large enough to be reliable. Independent enough to act quickly.

Owner-led since 1987. No corporate structures, no investor agenda. We decide for ourselves what’s best for our partners.

Our network of vendors, resellers and MSPs has grown over the decades. Short decision-making paths within the company mean that when the market changes or a partner needs something, we respond immediately rather than waiting for committee decisions.

At home in the German-speaking market: with offices in Augsburg, Herrenberg and Switzerland, we have firsthand knowledge of the unique characteristics of Germany, Austria and Switzerland.

3800 +
Resellers & MSPs
800 +

Software vendors

Since 1987
in the German-speaking market

Our Awards

TECHNICALLY INTEGRATED

Directly connected to the largest resellers in the DACH Region

We are a technology company: automation and integration are at the heart of what we do. Through connections and interfaces, we are directly linked to the systems of the largest resellers and system integrators in the DACH region. Orders are processed automatically, price lists stay current in our partners’ ERP systems and processes run without manual re-entry.

Our development team implements integrations in-house. That's why we're the top choice for many partners when it comes to pilot projects and new interfaces.

OUR MISSION

Your growth is what drives us ​

Our partners’ satisfaction and growth are what drive us. That’s why our 80+ employees work every day to ensure that every reseller, every system integrator and every managed service provider gets the right license at the best price, every time: fast, personal and expert.

This begins long before the sale is finalized. Thanks to the value-added services  offered by our business units , we provide our vendor and reseller partners with comprehensive support that goes far beyond mere fulfillment.  

Our marketing brings vendors and resellers together and facilitates seamless access to the German market. Through professional pre-sales support , we work together to ensure the success of projects. This continues with an order processing system that works seamlessly, and it doesn’t end with the sale: our support team continues to assist  our partners  afterward, both technically and commercially.   

Our values

What we stand for and what drives us

Accountability

We keep our promises, even when it's inconvenient.

Quality

We don't settle for half-measures. Whether it's consulting, service, or project execution: everything we do is well-thought-out and solid.

Entrepreneurial spirit

We think entrepreneurially and with foresight. We make decisions instead of waiting to see what happens.

Responsibility

We take responsibility: for our employees, our partners, and the environment.

Approachability

We treat our partners as equals: with personal contacts who know you and your business. Open, honest and fair.

Timeline

Our history

1987

Foundation

Three students founded SOS in Augsburg.
The idea: to make software procurement easier for businesses.

1994

Marc Gloning joins the team

Marc Gloning joined the company as a partner. The focus was on developing software and building the first strong reseller network.

2001

Swiss branch

SOS Software Service AG was founded. Since then, we have been represented in Switzerland through our own subsidiary.

2004

Focus on Distribution

Strategic shift: SOS focused entirely on distribution, gradually scaling back its retail business.

2008

New home

Moved into our own building in Augsburg. Opened the branch in Sindelfingen, now located in Herrenberg.

2014

Strengthening Leadership

Alexander Wacker joined SOS as sales manager and played a key role in expanding the channel business.

2021

Acquisition of MC License

Acquisition and integration of Mc License GmbH. Alexander Wacker became a shareholder.

2023

EcoVadis Certification

SOS received EcoVadis certification for sustainable business practices.

2025

Business Succession

Alexander Wacker and Philipp Niemann took over SOS as managing partners.

2026

Realignment and Growth

Strategic realignment with new business units and investments in new systems (CRM, ERP, AI).

2026

Acquisition and Integration of NovaStar

Acquisition of NovaStar Software & Consulting as a traditional succession solution to strengthen the company's position in the security sector and leverage vendor synergies

Locations

With three locations in Germany and Switzerland, we’re right where our teams come together every day. Our offices are places for exchange, collaboration and personal interaction, both within the team and with our clients.

Career

We believe in personal responsibility, the freedom to shape our work and a shared commitment to doing things better than we did yesterday. Become part of a team that actively helps shape the future, rather than just managing it.

Contact us

Become a partner

Become a partner with SOS Software Service, and let's work together to tap into your DACH market.